Absolut Genius – Google Street View Meets AR

Thanks to future lion 2012, admen and marketers have been blessed to view some original, creative and innovative initiatives. We are going to focus on the “Absolut Inspire” – an app that synergizes ‘Google Maps Street View’ and Street Art. This innovative idea allows a customized world to be created, through AR and Art.

The app allows users to ‘draw together’, and customize their world based on their own artistic desires. Users can illustrate and graffiti on their favorite sites, buildings and public spaces.
The app allows consumers to become positively connected with the brand through creativity and originality, presenting an invaluable opportunity for a rich and interactive Absolut brand experience.
These simple and innovative ideas remind us all that our opportunities are endless, and that we now have the technology and capabilities to make these ideas possible!

In today’s competitive marketing landscape, if you can let your consumers talk about and share your brand, you’re no doubt winning the battle.


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