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Invisible Mercedes: Taking LED’s to the next level!

In an attempt to promote its new F-CELL hydrogen fuel cell vehicle, Mercedes have covered the new model with LED’s and a Canon 5D Mark II camera on the other side of the car that transmits the image to the LEDs. This essentially makes the car invisible!

 

 

 

 

Of course this generated an awful amount of good PR and really takes car advertising to the next level – it is certainly better than advertising a new car model driving down a windy road on the coast!

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