LEGO Brain Brick: An Interactive LEGO Experience

Sick of imagining what your LEGO could do if it were alive? Think again. Now you can Bring your actual LEGO creations to life within a digital gaming experience.

LEGO have created an immersive experience where users are able to convert their LEGO sculptures/designs to virtual gaming characters.

The idea is simple; build, connect and play.

The tech is fairly simple. Bricks are comprised of tiny sensors which essentially allow the bricks to communicate with one another wirelessly to mobile devices (IPad or iPhone) with the corresponding LEGO APP. The app allows the physical LEGO pieces to come to life in a virtual gaming experience that sure beats the traditional approach.



This is a fantastic innovation by LEGO and we look forward to witnessing how other brands and retailers apply similar thinking and technology.



  1. Danielle Liberatore

    WOW how Leggo has come a long way and it goes to show if the concept is great to begin with, it will last for years to come and keep evolving!!

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