Mad Men is back and along with it comes a host of great content, including this weirdly wonderful 8-Bit YouTube “Choose Your Own Adventure” style Advergame that is getting some solid traction. It’s less than 5 days old and already over 300,000 people have played the game (or at least started it), plenty of the 40+ “level” videos geting 50,000+ views and even 20,000+ views a few levels deep.
You play as Don Draper, helping to rescue the agency after Lucky Strike betrays them. Each video provides an interactive element that steers the game into a different path through the 40 odd videos, in the hope of uncovering the 3 different endings… Weird. But Cool.